Marketing Your Webshow
Use social media wiselyDepending on your age, you may or may not already have Facebook, Twitter and YouTube. If you do have accounts, make sure you link your website and short films to your social media so you can share them with your friends and family online. You may even want to create special accounts or pages with the name of your web show. This will help you create a brand.
If your parents are wary about you using social media, ask if they would be willing to share your videos via their accounts, or if you can open an account that they have also have access to. These steps may help allay their fears while allowing you to share your content through the ever-growing internet. Remember, whenever you’ve created and posted new content, immediately share it online with your friends, and ask them to re-share with their friends. The more free word-of-mouth marketing you generate, the better off you’ll be.
Share within your communityLots of adults will go out of their way to help support a local star, so reach out to community leaders to see if there’s a way to market your web show for free. For instance, if you’re performing in a local play, ask your director if you can add an advertisement in the program for your web show. Similarly, if you’re singing or performing in a talent show, ask if the announcer can include your web show address when introducing you to the crowd. Also, look around at your school, local parks and church to locate community bulletin boards. Run off a few flyers with your web show information and post them around town.
Connect with leaders in the fieldIt’s true that the people you know can help you get ahead, so it’s important that you take the time to get to know the right people. This type of networking is important even for kids, because you never know who could give you your first big break. Get involved in the arts community, take singing, acting and performing lessons, attend shows and always try to meet the people in charge. Print off a few business cards with your name and your web show information and hand them out to the people you meet. Most adults will be floored by this type of motivation in young actors, and they’ll be more likely to check out your show. Plus, if you’ve got it hooked up to social networking sites, they’ll be able to share your show with a wider community of performance leaders.
Make sure your talent shinesIt should go without saying, but in order to “go viral” online, you have to have content that’s really something special. Showcase your talent by ensuring that you only post your best to the web. Your “best” will change from day to day and week to week, and it’s okay to chronicle your growth, just make sure you’re proud of the video clips you post online.
by Laura Williams