Publicity and Promotion of your Work
If you are doing fine with your productions geared toward a certain demographic, that is good.
But if you want to expand your business to a greater audience, word of mouth advertising will do wonders.
However, to make your work popular, you must either cultivate a flair for publicity or find a publicist in your ranks with a nose for news and a real enthusiasm for amateur talent.
Prepare a Schedule
To succeed with a web series, you must prepare and present an episode schedule for your viewers.
Prepare a careful series of videos, spaced for release every few weeks. Include information as to when the video will be available, dates and a tentative shcedule of plays; and how if any type of membership will work; where and which websites are available, and other news.
Blogs and News Releases
Augment the stories with pictures, camera shots of the web series, photographers of the upcoming episodes, and the director talking withactresses. Anything pictorial or colorful with an angle that you can dream up will provide grist for the publicity mill. Try to give a different twist to the article in each blog, as search engines will not credit a story if the same story has already been published on the internet.
Don’t shy away from social media
Social media outreach can do wonders for your following. If your parents will allow you, create a Facebook page specifically for your web show where you can post your videos and reminders about upcoming releases. Twitter can also be a great resource, because you can connect with influential people in showbiz with just a click of your mouse! Search for your favorite directors, producers and actors, then try to engage them in conversation by Tweeting to them using their Twitter handle. You may not get a response right away, but if you’re persistent and have content that they find interesting and useful, they may just be able to get you connected with the right people.